Modification History
The release details of this endorsed unit of competency set are in the table below. The latest information is at the top.
Release |
Comments |
3 |
Reduction of repetition. No changes to competency outcome. |
Unit Descriptor
This unit describes the performance outcomes, skills and knowledge required to analyse current participation patterns in sport, fitness and recreation activities. The unit focuses on reviewing and evaluating market penetration and identifying potential directions for future marketing to targeted specific market segments in order to increase participation levels.
Application of the Unit
This unit applies to those working as personal trainers in the fitness industry as well as those planning, implementing and evaluating community and outdoor recreation programs and activities across a range of areas, such as operations managers and program managers. It may also apply to those working in a development role in sporting organisations.
Licensing/Regulatory Information
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Pre-Requisites
Not applicable
Employability Skills Information
This unit contains employability skills.
Elements and Performance Criteria Pre-Content
Elements and Performance Criteria
ELEMENT |
PERFORMANCE CRITERIA |
Elements describe the essential outcomes of a unit of competency. |
Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the required skills and knowledge section and the range statement. Assessment of performance is to be consistent with the evidence guide. |
1. Review and interpret the market. |
1.1. Identify market segments for current service delivery. 1.2. Identify and analyse participant attributes common to specific market segments. 1.3. Access and interpret statistical analysis of market research from relevant sources to evaluate market penetration of specific market segments. |
2. Assess patterns and levels of participation. |
2.1. Identify major features of current service delivery. 2.2. Assess potential impact of internal influences on participation levels and patterns. 2.3. Assess potential impact of external influences on participation levels and patterns. 2.4. Evaluate the scope for possible expansion of participation within specific market segments. |
3. Report analysis outcomes on participation levels and patterns. |
3.1. Present outcomes of analysis to manager within the required timeframe. 3.2. Recommend expansion opportunities. 3.3. Document outcomes and opportunities. |
Required Skills and Knowledge
This section describes the skills and knowledge required for this unit. |
Required skills |
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Required knowledge |
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Evidence Guide
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package. |
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Overview of assessment |
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Critical aspects for assessment and evidence required to demonstrate competency in this unit |
Evidence of the ability to:
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Context of and specific resources for assessment |
Assessment must ensure:
Assessment must also ensure access to:
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Method of assessment |
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
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Guidance information for assessment |
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended. |
Range Statement
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included. |
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Market segments may include: |
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Participant attributes may include: |
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Relevant sources may include: |
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Features may include: |
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Internal influences may include: |
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External influences may include: |
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Unit Sector(s)
Cross-Sector
Competency Field
Working in Industry